The Swiss replica watches industry has, traditionally, not been quick to adopt modern ideas. Even e-commerce is a relatively new development for some brands. It’s been even slower to embrace sustainability efforts. In fairness, this is an industry that prides itself on building a product that can (often) last, with servicing or restoration, for many decades—in some cases even centuries. But with younger generations demanding the brands they patronize place increasing focus, and resources, on environmental efforts, fake watchmakers are finally tuning in to the cause.
In the last three years, early tangible efforts were mostly relegated to straps. In 2018, Breitling partnered with surfer Kelly Slater on a line of perfect Superocean dive replica watches outfitted with straps made from Econyl, constructed from discarded fishing nets and other repurposed nylons. They’re now available for all Breitling models. In 2020, it introduced 1:1 Swiss fake watches boxes made from upcycled PET plastic bottles and got rid of authenticity papers in favor of digital records. The company predicts its foldable box will also reduce transport-related CO2 emissions by over 60 percent.
Companies are also looking to expand the life span of their products. For its new Tank Must, which goes on sale this September, Cartier introduced vegan straps, which are composed of around 40 percent plant matter and produced using waste from apples grown for the food industry in Switzerland, Germany and Italy. The timepiece also comes equipped with the brand’s first solar-powered replica watches movement. “We wanted to work on something that would be an interesting innovation, but also increase the durability of the product and reduce its carbon footprint,” says CEO Cyrille Vigneron. The light is absorbed through openings in the Roman numerals, and it can run for up to 16 years without additional maintenance.
But making the AAA replica watches itself from recycled materials has proven to be much more challenging. In the luxury sector, Panerai have proposed online fake watches with recycled elements beyond the strap. Best replica Panerai’s new Ecologico Submersible eLab-ID has gone a step further, producing a quality copy watches made from 98.6 percent recycled material. Unveiled this year, it will go into production in 2022.
Better yet, the almost entirely recycled Swiss made replica watches won’t be a one-hit wonder. High quality fake Panerai has opened the doors on the process to reveal each one of its suppliers. It has developed a supply chain dedicated to the production of the components in the hopes that the whole industry will come calling. It’s a bear of an endeavor and, one hopes, a game changer.
Panerai took its deepest plunge to date with its new Swiss movement replica Panerai Ecologico concept. Created from components made of 98.6 percent recycled material, its new fake watches is diving into uncharted territory. Unlike other consumer categories, the top replica watches industry has been slow to embrace sustainability. For one, it is counterintuitive to a mechanical timekeeper built to last generations. Secondly, creating the infrastructure that’s required to build one almost entirely from non-virgin material has been a challenge. It took Panerai three years of R&D, plus the creation of an entirely new supply chain, to be able to give birth to the Ecologico Submersible eLab-ID. Its case, sandwich dial and movement bridges are made from EcoTitanium, a recycled aerospace-grade version of the alloy. Its Super-LumiNova, silicon escapement, gold hands and sapphire crystal are also recycled. The 30 pieces won’t go into production until 2022, but Panerai has a more far-reaching goal. No other company has made a fully sustainable high-end luxury replica watches, so in an effort to encourage others to join its cause Panerai has made its list of suppliers public. If more clone watches makers join the movement, the effect could be seismic. $61,700, limited to 30